We all know that engaged customers buy, so it is critical to keep the consumer in a dialog before, during and after a purchase is made. Email connects customers with a brand, inspiring and motivating action. And because the channel is constantly evolving and our team works diligently to stay ahead of trends and create engaging campaigns that also drive business impact. That is evident in this year’s unprecedented win of three MarketingSherpa Email Awards with Sony Electronics. The honor includes:
- A Gold Award in Email Innovation for a campaign that integrated the email strategy with Sony’s social strategy,
- A Silver Award in Best Promotional Email or Campaign for a Black Friday/Cyber Monday email program that generated a 53-percent increase in revenue for the holiday shopping period, and
- An Honorable Mention in Best Triggered Email for a new customer triggered email campaign that streamlined more than 70 email versions into three dynamic email templates, enabling both better brand interaction and relevancy in messaging.
We couldn’t be more proud of our team or happier to be working in collaboration with such an innovative brand.
Read the press release announcing the win
Read the report from MarketingSherpa on all the winners.